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From Agent to Advisor—Becoming a One-Stop Resource for Your Clients

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Today’s homebuyers and homeowners don’t just want a real estate agent or a lender. They want a trusted advisor who can guide them through major financial decisions.

The Mutual Agent Program from Mutual of Omaha Mortgage is designed to help you meet that expectation. By becoming dual licensed as a real estate agent and mortgage loan officer, you can expand your value, increase your income, and stay at the center of the transaction from start to finish.

Why Dual Licensing Makes Sense Now

Homebuyers are more informed than ever before, but they’re also navigating a complex financial landscape. With elevated mortgage rates, tight inventory, and persistent inflation, clients are looking for trusted professionals who can simplify the process and offer personalized guidance.

As a dual licensed agent, you can meet that demand. You become the one-stop resource for both real estate and mortgage needs, helping your clients make smart, confident decisions about one of the biggest financial moves of their lives. And you don’t have to do it alone—Mutual of Omaha Mortgage provides full back-end support, so you can focus on building relationships, not paperwork.

A Powerful Way to Increase Income

Dual licensing isn’t just about offering more, it’s about earning more. As a licensed loan officer, you unlock a new stream of income by helping your clients with financing. That means you’re not just earning from the sale of the home, you’re earning from the loan as well.

But the benefits go even further. With access to your past, present, and future database, you can identify refinance opportunities, guide clients through equity-tapping strategies, and stay relevant long after the transaction closes. In a market where repeat and referral business is everything, this diversification is a smart hedge against uncertainty.

Tools, Training, and a Community of Advisors

As a Mutual Agent, you’re not going it alone. You’ll receive comprehensive training, licensing support, and access to technology tools that streamline your work like CRMs, digital mortgage platforms, loan tracking dashboards, and more.

You’ll also join a network of high-performing professionals who are shifting the model from transactional to relational. Together, you’ll share resources, collaborate on growth strategies, and stay ahead of market trends.

Plus, with competitive loan programs and pricing, a 401k with generous match, and marketing support, you’ll have everything you need to stand out, grow your business, and build a prosperous future.

A Seamless, Supported Workflow

Worried about adding complexity to your workflow? Don’t be. The Mutual Agent Program is built to support you.

You’ll be paired with a dedicated senior loan officer and full support team who will handle the heavy lifting including collecting documents, ordering services, sending disclosures, and managing underwriting. You remain the client’s main point of contact and trusted guide, while your back-end team ensures every step runs smoothly.

That means same-day pre-approvals, in-house underwriting with 24-hour turnaround, and a streamlined process that eliminates delays and confusion. The result? Faster closings, happier clients, and more referrals.

The Shift from Transactional to Relational

Traditional agents focus on the sale. Advisors focus on the client’s full financial journey—before, during, and after the transaction. Through the Mutual Agent Program, agents gain tools, training, and support that allow them to have more meaningful conversations about financing, equity, refinancing, and long-term wealth building.

Instead of handing off a client to a lender and moving on, advisors stay engaged, offering insight, checking in periodically, and introducing financial options that align with the client’s goals.

Control More. Close More.

Dual licensing also allows you to manage the entire client experience without having to rely on a third party for financing. That means less handoff, less confusion, and more trust. It also means faster timelines, better communication, and a consistently high level of service that clients will remember and come back to when they’re ready to make their next move.

When you’re fully involved from the first showing to the final signature at closing, your value becomes undeniable. And when clients think of real estate or home financing, you are the first person they call.

Delivering More Value to Clients

Dual licensing positions you as more than a salesperson. It makes you a long-term advisor. You can now guide clients on:

  • How much home they can afford
  • Financing options that fit their budget and goals
  • When and how to tap into home equity
  • Refinance opportunities and rate improvements
  • Wealth-building strategies through real estate investment

Whether you’re working with first-time buyers, move-up families, or retirees planning their next step, you’ll be able to offer tailored advice that supports every step of their journey.

Ready to Become a Mutual Agent?

The market is evolving. And the most successful agents are evolving with it by advising, educating, and empowering their clients through every decision. With the Mutual Agent Program, you have the opportunity to transform your role, grow your income, and build lasting client relationships.

It’s not just about homes. It’s about becoming the advisor your clients trust for life.

Published on: June 24, 2025
Chelsea Beyer

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